SEO Analyst Job Description:

Rezaid is seeking to hire an experienced and passionate SEO Analyst to join our Lahore office. Working in a digital marketing environment, the individual will be part of an established team responsible for developing and implementing SEO strategy for UK clients.

You will have an up to date understanding of the principles underlying SEO be confident of delivering SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks working under the supervision of the Digital Marketing Manager. You will also deliver SEM campaigns on Google, Yahoo and Bing in order to maximize ROI. This is a great opportunity for an experienced SEO Exec to widen their knowledge and experience.

SEO Analyst Duties and Responsibilities

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Define on-page/off-page SEO
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
• Build and manage the company’s social media profiles and presence 

SEO Analyst Requirements and Qualifications

• Proven SEO experience
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• BS/MS degree in a quantitative, test-driven field
• Up to 3 years SEO or relevant digital marketing experience
• WordPress skills and experience would be useful but not necessary

Rezaid Company Benefits:

Rezaid is committed to providing learning opportunities, quality of work, and work-life balance to its employees. Our benefits package includes:

• Market-leading salary
• 13th salary cheque
• Flexible working hours
• Annual salary increase
• Medical coverage including life insurance and OPD
• Provident Fund
• Employee performance-based bonus
• Professional development budget
• Daily staff lunch

Please note that female candidate is preferred for this job role. Also, The job location is DHA Phase V.